Redesigning Qwak’s Website to Reflect a Growing Brand

Marketing design, web systems, developer collaboration

^Scope
As Qwak matured from early-stage startup to a recognized MLOps platform, its website no longer reflected its growth or value. The original site - created by the company’s first marketer - was overloaded, visually outdated, and lacked a clear message.

I was brought in to lead a full redesign of the marketing site - rethinking its content structure, visual design, and underlying system to support a fast-growing marketing team.

^Challenge

Qwak had evolved, but the website hadn’t. It needed to:

• Reflect the company's maturity and product clarity
  

• Support new content (webinars, blog posts, virtual events)
  

• Be modular enough for the marketing team to scale without design bottlenecks

^Approach
Auditing and Re-Structuring
I started by mapping the existing site, identifying redundancies, weak messaging, and areas of overload. From there, I proposed a modular, component-driven layout system:

Everything would be a reusable template - but designed so visitors wouldn’t notice.

This allowed for flexibility, fast iteration, and future-proof scaling as the team added more content.

Designing a Scalable Web System
I created minimalist, design-forward wireframes in Figma that:

• Highlighted the product’s core value clearly
  

• Used a limited set of flexible building blocks
  

• Balanced strong visual hierarchy with marketing storytelling
  

Throughout the process, I also designed related marketing assets - including event branding, blog visuals, email graphics, and landing pages for a virtual conference Qwak hosted.

Developer Collaboration
I worked closely with an external developer to bring the designs to life - reviewing builds, providing specs, and ensuring fidelity to the system. The tight designer–developer loop made implementation smooth and fast.

^Outcome
The redesigned site became a point of pride across the company - from founders to marketing.

• It modernized Qwak’s digital presence and improved clarity across all content

• It scaled with the team as they continued producing high-quality marketing materials

• It strengthened brand trust in a competitive MLOps space

^Reflection
This project taught me how to create marketing systems with the same thoughtfulness as product systems - building flexibility for others, not just designing for polish.